Introduction
Pinterest has become a powerful platform for WordPress bloggers, businesses, and content creators. With millions of users searching for inspiration every day, it’s a great way to drive traffic to your website and grow your audience.
One of the best ways to use Pinterest effectively is by scheduling posts automatically. Automation saves time, ensures your content is posted consistently, and helps your pins reach your audience at the right times. For more info: Top 12 Pinterest Scheduling Tools for WordPress Auto Posting
What is Pinterest Auto Posting?
Pinterest auto-posting is the process of scheduling and publishing pins automatically from your WordPress website to your Pinterest boards. Instead of manually uploading images and writing descriptions each time, automation tools handle the posting for you.
Benefits of Auto Posting
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Time-saving: Schedule pins in bulk and focus on creating content instead of posting manually.
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Consistency: Maintain a regular posting schedule, which improves visibility and engagement.
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Traffic boost: More frequent pins mean higher chances of attracting visitors to your WordPress site.
How Auto Posting Works with WordPress
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WordPress automation plugins or third-party tools connect your website to Pinterest.
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Whenever you publish a new blog post, the plugin can create pins automatically with your images, titles, and links.
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Some tools allow custom schedules, letting you post pins at peak engagement times.
Key Terms to Know
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Pins: Individual posts or images on Pinterest.
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Boards: Collections of pins organized by topic or theme.
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Scheduling: Setting pins to post automatically at specific times.
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Automation: Tools that handle pin creation and posting without manual work.
Top Features to Look for in Pinterest Scheduling Tools
When choosing a Pinterest scheduling tool for WordPress, look for features that save time, improve engagement, and simplify posting:
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Easy WordPress Integration
The tool should connect seamlessly with WordPress to automatically pull images, titles, and links from your posts. -
Drag-and-Drop Scheduling
Visual planners help you arrange pins on a calendar and schedule them with simple drag-and-drop actions. -
Analytics and Performance Tracking
Track which pins perform best, monitor clicks, saves, and impressions, and adjust your strategy accordingly. -
Multiple Account Management
If you manage several Pinterest accounts or boards, the tool should allow posting to all of them from a single dashboard. -
Bulk Uploading and Pin Recycling
Upload multiple pins at once and schedule recurring pins to save time and maintain consistent traffic.
Top 12 Pinterest Scheduling Tools for WordPress (2025)
Here are the best tools to automate Pinterest posting and grow your audience in 2025:
1. Tailwind
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Overview: Official Pinterest partner with smart scheduling and analytics.
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Best Use Case: Bloggers and businesses who want data-driven pin strategies and auto-scheduling.
2. Buffer
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Overview: Simple scheduling tool with basic analytics support.
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Best Use Case: Beginners and small businesses looking for easy automation across social platforms.
3. Hootsuite
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Overview: Multi-platform scheduler, including Pinterest, with team collaboration features.
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Best Use Case: Agencies or content creators managing multiple social accounts.
4. Later
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Overview: Visual planner for pins and content calendars, easy drag-and-drop interface.
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Best Use Case: Creators who want a visual overview of their scheduled content.
5. Viraltag
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Overview: Allows bulk scheduling and content management for Pinterest.
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Best Use Case: Bloggers and businesses who need to schedule many pins at once and manage content efficiently.
6. CoSchedule
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Overview: Full marketing calendar with Pinterest integration.
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Best Use Case: Teams and businesses wanting organized scheduling across multiple campaigns.
7. SocialBee
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Overview: Automated posting with content recycling features.
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Best Use Case: Perfect for users who want to repurpose evergreen content and maintain consistent traffic.
8. Planoly
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Overview: Visual Pinterest planner and scheduler with a drag-and-drop interface.
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Best Use Case: Ideal for creators who prefer visual planning of pins and campaigns.
9. SmarterQueue
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Overview: Queue-based scheduling for consistent posting and audience engagement.
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Best Use Case: Bloggers and businesses wanting automated posting with smart recycling to stay active on Pinterest.
10. Sendible
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Overview: Social media management platform with Pinterest support.
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Best Use Case: Agencies or businesses managing multiple social platforms from one dashboard.
11. Publer
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Overview: Affordable scheduler for Pinterest and other networks.
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Best Use Case: Small bloggers or startups looking for cost-effective automation.
12. Zoho Social
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Overview: Business-focused social media automation with Pinterest integration.
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Best Use Case: Medium to large businesses that want team collaboration and analytics.
How to Set Up Pinterest Auto Posting with WordPress
Pinterest auto-posting can save you time and help grow your audience. Follow these steps to connect WordPress with Pinterest and start scheduling posts automatically.
1. Connecting Your Pinterest Account
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Create or log in to your Pinterest account.
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Go to account settings → apps and generate an API key if required by your scheduling tool.
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Most plugins or tools like Tailwind, Buffer, or Publer will ask you to log in to Pinterest to authorize posting.
2. Installing Plugins or Integrating Scheduling Tools
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Use a WordPress plugin or third-party tool that supports Pinterest auto-posting.
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Popular options: Tailwind, SocialBee, Planoly, or Publer.
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Install the plugin on your WordPress dashboard (Plugins → Add New → Search → Install → Activate).
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Connect it to your Pinterest account using the plugin’s instructions.
3. Creating Boards, Pins, and Content for Automation
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Plan your Pinterest boards around topics like blog posts, product categories, or tutorials.
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Create pins with high-quality images, engaging titles, and descriptions.
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Use alt text and links to guide Pinterest users back to your WordPress website.
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Many plugins can automatically generate pins from your blog posts, pulling images and titles directly.
4. Scheduling and Monitoring Posts
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Use the tool’s calendar or drag-and-drop interface to schedule pins at optimal times.
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Decide how many pins per day or week based on your audience and niche.
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Monitor performance through analytics — check clicks, saves, and impressions.
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Adjust your schedule or pin designs based on what works best.
Tips for Maximizing Pinterest Traffic with Automation
1. Optimal Pinning Frequency and Times
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Post consistently, ideally 5–10 pins per day for growing accounts.
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Schedule pins at times when your audience is most active, often mornings and evenings.
2. Using High-Quality Visuals and Descriptions
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Bright, clear images perform best.
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Write descriptive titles and keyword-rich descriptions for better reach.
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Use vertical images (2:3 ratio) — Pinterest favors them for feed visibility.
3. Tracking Analytics to Improve Engagement
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Use Pinterest or plugin analytics to see which pins and boards perform best.
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Focus on topics and designs that generate clicks, saves, and traffic.
4. Combining Manual and Automated Posting Strategies
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Automation handles bulk posting, but manual pinning helps engage with trends and interact with other users.
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Mix scheduled pins with real-time posts to maintain a human touch.
Common Mistakes to Avoid
When using Pinterest auto-posting tools, be careful to avoid these common mistakes:
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Over-Automation and Spammy Pinning
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Posting too many pins at once can overwhelm followers and appear spammy.
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Maintain a consistent but reasonable posting schedule.
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Ignoring Analytics
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Not tracking performance means you won’t know what works.
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Use analytics to adjust pin designs, titles, and posting times.
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Not Optimizing Images for Pinterest
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Large or low-quality images can hurt engagement and slow down your website.
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Use vertical images (2:3 ratio), compress files, and add descriptive alt text.
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Using Incompatible Tools or Plugins
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Some tools may not integrate well with WordPress or your theme.
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Test any plugin on a staging site before using it on your live website.
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Conclusion
Pinterest automation can save time and boost traffic for WordPress bloggers and businesses. In 2025, the top 12 Pinterest scheduling tools — including Tailwind, Buffer, Hootsuite, Later, Viraltag, CoSchedule, SocialBee, Planoly, SmarterQueue, Sendible, Publer, and Zoho Social — offer features for scheduling, analytics, bulk uploads, and content recycling.
When choosing a tool, consider:
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Your goals (traffic growth, engagement, or time-saving)
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Budget (free vs premium plans)
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Integration with WordPress and other social accounts
Start automating your Pinterest posts today and watch your traffic, engagement, and audience grow — all while saving hours of manual posting every week.